Our vision : 
Building a diversified and sustainable economic community, encouraging private enterprise and investment in individuals, and providing better opportunities for all by 2020
Our Mission : 
Providing the best economic services to investors and businessmen, and we seek to enhance the image of the emirate on the global map.
Our Values :
Strategic Objective ;
1/Providing value added services to customers and developing and facilitating licensing procedures
2/. Ensure that the best services are provided by enhancing trade control and consumer protection, raising awareness among the public and the business community in the Emirate
3/ Qualifying the workforce to provide the best services
4/ Providing all administrative services according to quality, efficiency and transparency standards
5. Strengthen strategic relationships and partnerships
6. Contribute to the development of marketing plans and economic promotion of the emirate
7. Reduce and rationalize expenditures and optimize investment of financial resources